about
- Our vision
eNitiatives IP was founded in 1999 with the primary goal of helping startups transform their innovative ideas into valuable, protected assets. Recognizing that the intellectual property (IP) needs of startups differ significantly from those of large corporations, our mission has always been to provide customized IP solutions that enable startups to grow, innovate, and succeed.
- Why startups?
Our founder, Reuven Marko, a seasoned Silicon Valley entrepreneur, identified a significant gap in the way intellectual property is managed for startups. The patent process, often seen as a one-size-fits-all solution, lacks the flexibility and understanding needed to adapt to the dynamic startup world, operating under resource constraints and the tight schedules of leading entrepreneurs. eNitiatives IP has chosen to focus exclusively on startups, providing customized support and strategies specifically built to address the unique challenges and goals of young companies.
- Practical approach
What sets us apart is our deep and direct understanding of the entrepreneurial journey. Our partners and team are not just experts in intellectual property law – we have walked the same path as our clients. From raising capital and developing products to managing business development, sales and marketing, we have experienced the challenges and successes of startup life. This insight allows us to provide practical, results-oriented advice that goes beyond standard legal advice.
- Our expertise
With over 25 years of experience working exclusively with startups, our team specializes in building strategic intellectual property portfolios that maximize business value and protect critical innovation. We have served a wide range of industries, including artificial intelligence, cybersecurity, medical devices, semiconductors, and renewable energy, helping countless startups secure their competitive advantage in the marketplace.
- administration
At the heart of eNitiatives IP is a dedicated team of experts with extensive knowledge of intellectual property law, technology and business strategy. Led by Reuven Marko, a veteran patent attorney, engineer and investor with over 45 years of experience, our team is comprised of leading experts committed to providing exceptional intellectual property solutions, tailored to your unique needs.
- Our commitment
We believe that startups are the driving force of innovation and economic growth. Our mission is to empower these visionaries by safeguarding their ideas, allowing them to focus on what they do best – building the future. At eNitiatives IP, we are not just your legal advisor; we are your partners in innovation and success.
- Let's build something great together.
Whether you are just starting out or scaling your operations globally, eNitiatives IP is here to support you every step of the way. Together, we can transform your intellectual property into a powerful asset that drives growth and creates lasting impact.

Reuven Marco
Founder and CEO
Reuven is an Israeli patent attorney with over 45 years of experience, including over 30 years specializing in strategic management of intellectual property portfolios for startup companies. He has led technical and marketing teams in the high-tech field and is listed as an inventor on over 40 patents. Reuven's Expertise Spanning solid-state technologies, networks, software, CAD/EDA, storage systems, wireless communications, artificial intelligence, and more. Over the years, he has guided dozens of startups to successful IPOs and M&A, using intellectual property as a key asset in their growth and valuation. A former officer in the Israeli Air Force, he holds a BSEE from the Technion and an MBA from the University of Phoenix. Read more Close

Tal Rosenthal
Partner and Senior Manager
Tal is an Israeli intellectual property (IP) lawyer with over a decade of experience developing tailored IP strategies for startup companies. A recognized expert in international intellectual property law, he specializes in securing and protecting high-value IP assets across various industries. With a deep understanding of advanced technologies, Tal provides strategic advice that helps his clients protect their innovation and navigate the global intellectual property landscape. Over the years, he has built high-value patent portfolios for many companies, which have subsequently been acquired or gone public, utilizing intellectual property as a key driver of their growth and valuation. Read more Close